Academic Journal on the Filipino Graphic Design and Aesthetics
This journal is all about the Filipino identity of graphic design, especially in contemporary times. Graphic design has been in our global landscape since the advent of modern advertising and creative movements to support businesses and other sectors. The Philippines has always been into graphic design, we can experience it in our daily lives, we see designs, signages in the jeepneys, sari-sari stores, old cinemas, and even in our sorbetes cart. This paper aims to determine the Filipino identity of graphic design and how it affects our culture, people, and the creative industry as a whole. The methodology of gathering data will be based on the available resources online and other academic journals in the same spectrum of study. What is Graphic Design? Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on ...