Realities and Struggles of Running a Freelance Graphic Design Business
Have you ever imagined owning your own business? Or dreamed of finally being your own boss? For many creatives, that dream stays exactly where it starts—in our heads. I was one of those dreamers, and in 2022, that dream became real when I launched my freelance design studio, Grafiko Commercial Art Services , or simply Grafiko . At first, everything felt surreal. What used to be just an idea during my college days suddenly became a legally registered business. I processed the paperwork, paid the fees, and eventually landed my first clients. It was exciting, fulfilling, and honestly a little intimidating. But as the initial excitement faded, the real work began. One of the biggest realities I faced was how different freelancing is from how it’s often portrayed. Movies and social media make creative work look glamorous—designers are shown as effortlessly cool, mysterious, and somehow always inspired. In real life, that image doesn’t help you survive, let alone succeed. Clients don...